James Long presented his Spring/Summer 2015 collection during London Collections: Men fashion week and embraced the season's return of 90s-themed attire.
Inspired by 70s hippie looks and relaxed surfer staples, the designer's latest showing embodies an effortlessly cool and youthful vibe.
This eye-catching menswear line fuses colored knits and neoprene fabrics with patchwork denims and sporty accessories. James Long's Spring/Summer 2015 collection is a fresh take on surfer styling that is a nod to 90s nostalgia.
Long haired models took to the runway stage while dressed in a range of colored separates. These pieces fuse sporty silhouettes with vivid graphics and are definitive of modern streetwear sensibilities. Whether highlighting digitized prints, textured knits or pattern-clashing pairings, this runway show brings a Californian cool factor to the streets of London.
Why This Trend Is Growing
- Surfer-inspired Fashion
- Opportunity for clothing brands to merge the laid-back surfer vibe with modern streetwear.
- 90s Nostalgia
- Opportunity for businesses to tap into the current trend of nostalgia, particularly for the 90s.
- Patchwork Denim
- Opportunity for designers to experiment with contrast and texture through the use of patchwork denim.
Industries Being Reshaped
- Fashion
- The fashion industry can take inspiration from this collection and incorporate elements of surfer culture into their own designs.
- Textile Manufacturing
- Textile manufacturers can experiment with neoprene fabric, knits and patchwork denim to create unique and trendy materials for fashion designers.
- Marketing and Advertising
- Marketing and advertising agencies can use the nostalgia trend to create campaigns that appeal to consumers' yearning for the 90s.
