Dan Ellis, who is the Founder and Chairman of Jam Jar Cinema, a community interest company, told Virgin Unite's Content Executive Caroline Sheffield last year that his mantra was the following: "Money is like manure, It's no good unless it is spread around encouraging things to grow." With a mantra like that, it's no surprise that this organization, baed in North Tyneside, has a great mission in mind.
But Jam Jar Cinema, of course, is more than its mission. It is a community-run social enterprise that attempts to bring people together through film and entertainment. What is so great about art is that it allows people to discuss (and disagree) but also learn new things in the process.
Contact Information
Jam Jar Cinema website
Jam Jar on Facebook
Key Themes Behind This Trend
- Community-involving Enterprises
- The trend focuses on businesses that serve the community and foster human connections.
- Art-driven Entertainment
- Using art as a medium for entertainment and social engagement.
- Socially Conscious Business Models
- Businesses that aim to make a positive impact in their community while still being financially successful.
Where This Applies
- Movie Theaters
- Movie theaters that focus on communal and community-oriented entertainment can benefit from increased patronage and community support.
- Non-profit Organizations
- Non-profit organizations focused on community involvement and arts patronage can benefit from new business models that promote art-driven initiatives.
- Social Enterprises
- Social enterprises that create opportunities for meaningful social interactions through art-driven events and initiatives have the potential to thrive.
