Transparent Sapphire Timepieces

Jacob & Co. Unveils New 'Bugatti Blue' Minute Repeater

Luxury jewelry brand Jacob & Co. has announced the launch of 'Twin Turbo Furious,' its first-ever collection of minute repeater watches in sapphire crystal cases.

Delivered as a trio, these ultra-luxe timepieces feature a completely transparent sapphire crystal case while being equipped with a classic decimal minute repeater. The decision to combine these elements marks a true first for the world of luxury watches and makes for a uniquely eye-catching aesthetic.

No doubt, the standout piece within the collection is the 'Bugatti Blue,' a commemorative watch that seeks to celebrate the ongoing partnership between Jacob & Co. and Bugatti. Unfortunately, all three of these luxury watches will only be produced and sold at the limited quantity of six units, making them extremely rare items with astonishingly high price tags to match.

Image Credit: Jacob & Co.

Transparent Sapphire Timepieces
Luxury watchmakers could incorporate sapphire crystals into their timepiece designs for a unique and eye-catching aesthetic
Minute Repeater Watches
The use of classic decimal minute repeaters in luxury watches could become a new trend in timepiece design
Limited Edition Luxury Watches
Luxury brands could create limited edition watches in small quantities to create exclusivity and high demand

Industries Being Reshaped

Luxury Watchmaking
Luxury watchmakers should explore incorporating unusual materials and complicated mechanisms to maintain their position as leaders in high-end timepiece design
Luxury Jewelry
Jewelry brands could leverage their expertise in high-end materials and intricate designs to enter the luxury watch market
Automotive Industry
Brands in the automotive industry could partner with luxury watchmakers to create unique and exclusive timepieces for their customers
SCORE
1.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 15%
Activity 19%
Freshness 11%