These designers aren't trying to blow anything up your skirts... well, actually, yes they are. If you want these creations by Jak & Jill and Berardi, then you have to find a strong up draft - like a subway grate - to make them look best. Heading to a fancy soiree? Then make sure you hang around the balcony so your dress literally blows up in your face.
Implications - These inflated dresses will garner attention while walking down the street with this specific design. Companies must remember that many consumers have a growing desire to stand out in this busy world, and products that allow this to happen will be profitable. Businesses should consider how their products make a customer feel when trying to be noticed in the modern world.