Jak & Jill and Berardi's Airy Fashion
Going Like Sixty — March 13, 2008 — Luxury
References: blogs.glam
These designers aren't trying to blow anything up your skirts... well, actually, yes they are. If you want these creations by Jak & Jill and Berardi, then you have to find a strong up draft - like a subway grate - to make them look best. Heading to a fancy soiree? Then make sure you hang around the balcony so your dress literally blows up in your face.
Implications - These inflated dresses will garner attention while walking down the street with this specific design. Companies must remember that many consumers have a growing desire to stand out in this busy world, and products that allow this to happen will be profitable. Businesses should consider how their products make a customer feel when trying to be noticed in the modern world.
Implications - These inflated dresses will garner attention while walking down the street with this specific design. Companies must remember that many consumers have a growing desire to stand out in this busy world, and products that allow this to happen will be profitable. Businesses should consider how their products make a customer feel when trying to be noticed in the modern world.
Trend Themes
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Inflated Fashion — Designers are incorporating inflated materials into their clothing for a unique and attention-grabbing look.
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Stand-out Products — Consumers desire products that allow them to stand out and express their individuality in a crowded market.
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Interactive Fashion — Clothing that interacts with the environment and forces the wearer to engage in a playful manner is gaining popularity.
Industry Implications
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Fashion — The fashion industry can incorporate inflatable materials and playful, interactive designs to create unique and attention-grabbing clothing.
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Event Planning — Inflated dresses can be used as a unique entertainment and decor element at events, adding a fun and interactive component.
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Marketing and Advertising — Companies can borrow from the inflated fashion trend to create attention-grabbing marketing campaigns and advertising materials that stand out from the competition.
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