The 'iYou' open software project is an innovative project that allows users to conceptualize their relationships in new and interesting ways. If you have wondered who you contact most regularly and where you check-in the most, this project will be of particular interest to you.
The iYou open software project is an interesting one because digital culture is still in its infancy and users are still trying to find ways to properly talk about the technology. This project could have major implications on how 21st century communications are thought of with the global culture.
Implications - The digital revolution has fundamentally shaped the way in which consumers interact with one another. Users of digital communications tools are looking to share in ways that have never before been possible. Companies should take this need to interact in a digital culture into consideration when creating future campaigns.
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