Ivy City Co., an apparel brand that specializes in classic pieces for women, is expanding its line with another collection that allows mothers to dress up with their daughters.
The collection is full of traditionally feminine pieces that most prominently spotlight playful floral patterns, along with spring-ready colorways that combine hues of white, pink, coral, baby blue, yellow, and bright purple. With sizing available in baby, mini, and adult, Ivy City Co. ensures shoppers have access to the perfect piece that will suit their tastes. Recently, the brand also announced that it would be expanding its adult size range to be more inclusive as well, with it now offering adult styles in sizes XXS through 3XL.
Image Credit: Ivy City Co.
Why This Trend Is Growing
- Mother-daughter Sets
- Brands can tap into the emotional bond between mothers and daughters by introducing matching clothing collections.
- Inclusive Sizing
- Brands can attract a wider customer base by offering inclusive sizing options for adult clothing collections.
- Floral Patterns
- Brands can capitalize on the popularity of floral patterns in apparel by incorporating them into new collections.
Industries Being Reshaped
- Retail
- Retailers can benefit from introducing matching clothing collections for mothers and daughters, as well as inclusive sizing options.
- Apparel
- Apparel brands can observe consumer demand for traditionally feminine pieces and spring-ready colorways with playful floral patterns.
- Fashion
- Fashion brands can explore the emotional significance of mother-daughter relationships in their marketing campaigns and design initiatives.
