Ivan Genasi's 'Portrait of a Lady' image series is captured for the April 2016 issue of Design Scene Magazine. The editorial features model Linda Y who dons a vibrant and feminine wardrobe and beauty looks that are an homage to the 90s grunge movement.
Made famous by bands like Hole and Nirvana, grunge music is known for its carefree aesthetic, one that Courtney Love made more feminine with her iconic beauty aesthetic. The singer is known for mixing feminine clothes with vivid eye makeup and lipstick hues. Her messy hair and smokey eye are mimicked by HM Battaglia's hair and makeup artists Faik Zekai and Barbara Ciccognani.
Styling for this Ivan Genasi editorial is courtesy of Zuzanna Borowska who handpicks its vibrant wardrobe -- featuring looks from labels like Tara Jarmon, Augustin Teboul and Mauro Grifoni among other names.
What's Driving This Trend
- 90s Grunge Revival
- The resurgence of 90s grunge fashion and beauty trends presents opportunities for brands to create updated versions of iconic looks.
- Feminine Grunge
- The blending of feminine clothing with grunge aesthetics offers possibilities for brands to explore a new hybrid style.
- Carefree Beauty
- The carefree, messy beauty look inspired by grunge offers opportunities for brands to develop products that embrace imperfect and natural beauty.
Who This Affects Most
- Fashion
- The fashion industry can capitalize on the 90s grunge revival trend by introducing new collections that incorporate grunge elements.
- Beauty
- The beauty industry can tap into the feminine grunge trend by offering products and tutorials that help recreate the iconic grunge aesthetics with a modern twist.
- Hair and Makeup
- The hair and makeup industry can embrace the carefree beauty trend by creating products and techniques that enhance and celebrate effortless, messy styles.
