These creative Itu Fertilizer ads depict a silicon tree as a woman getting silicon enhancements who also happens to be rooted in being middle aged with kids and a divorce. That will show everyone that "Nothing grows by chance" wouldn't it? Well, that's what Cooperativa AgrÃcola de Itu and Lew'Lara/TBWA ad agency is hoping.
In addition to the aforementioned breast augmentation ad (which comes with a crazy squirrel "appreciating" the enhanced boobage on the silicon tree), we have print ads showing that shame grows out of a combination of karaoke, a camera and the internet. And how can you tell that someone is Nouveau Riche? Money, a sweet ride and bad taste would be the answer. Finally, the tree of cheating grows by having a workaholic husband, a wife and a personal trainer.
The illustrations were done by Alex Voltolino, Fabio Abram, Will Murai, Eduardo Baroni and Gelmi for Lew'Lara/TBWA ad agency SÃ£o Paulo, Brazil under art direction by Mozar Gudin.
Silicon & Shame Trees
More Stats +/-
Top 30 Celebrity Trends for February
Bean-to-Bar Chocolate Boutiques
Smashing Chocolate Dessert Eggs
Conversational eCommerce Chatbots
Artful Digital Storefronts