Japanese fashion label FACETASM prepares to launch a unique collection for the Fall/Winter 2019 season in celebration of the iconic 'It’s the Real Thing' campaign by Coca-Cola. The archival campaign originated in 1969 and this year marks its 50th anniversary.
The soda brand joins the Japanese imprint to design a series of streetwear essentials adorned in graphics that recall the ad. The brand's founder and designer Hiromichi Ochiai leads the design process and visited the archives in Atlanta's Coca-Cola Company headquarters. He dived into the 20th-century industrial fashion and created a 22 piece collection featuring the vintage inspiration across a series of pants, shorts, hoodies, embroidered caps, and tees. All of the designs are reworked to add a touch of contemporary design as well.