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Textured Italian Sneakers

Italian Sneaker Brand Entitled P448 Uses Bold Textures and Colors

— January 11, 2018 — Fashion
Italian sneaker brand P448 experiments with unique textures and bold colors for a refreshing new take within the footwear industry. The brand would define itself as a firm that commands "Italian street style and bold, effortless cool." With a taste of the streets of Italy, the Italian sneaker brand crafts its shoes with unusual materials such as lace, paillettes, and snakeskin that has been hand-scored. P448 takes inspiration from numerous subcultures that range from old-school themes, hip-hop culture and urban roots, all while propelling it towards the future.

The designs of the shoe also stand out among other similar sneaker exteriors. Additionally, the P448 shoes are created with a thick memory foam on the bottom of their interior for comfortable all-day wear.
Trend Themes
1. Bold Textured Sneakers - Opportunity for footwear companies to innovate with unique and eye-catching textures and patterns on their sneaker designs.
2. Italian Street Style - Brands can find success by tapping into the edgy and bold styles found in Italian street fashion.
3. Incorporating Memory Foam - Integrating memory foam into the sole of a shoe can provide a competitive edge for comfort-conscious consumers.
Industry Implications
1. Footwear Industry - Brands in the footwear industry can look to P448's unique techniques and unusual materials for inspiration in their own designs.
2. Fashion Industry - P448's emphasis on bold and edgy Italian street style can inspire brands in the wider fashion industry to embrace more daring designs.
3. Consumer Goods Industry - Consumer goods companies can explore opportunities for integrating memory foam into their products for added comfort and value.
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