What is the trend of sneaker collaborations?

Collaborations between fashion and sportswear brands present opportunities for innovative designs and materials in footwear.

What is the trend of lifestyle sneakers?

Shifting consumer preferences towards casual and lifestyle-focused footwear create room for innovative designs and materials.

What is the trend of modernizing classic sneakers?

Reinterpreting traditional sneaker silhouettes with contemporary patterns and materials allows for unique and disruptive offerings.

What are the implications for the fashion industry?

The fashion industry can leverage sneaker collaborations to create fresh and innovative footwear options.

What are the implications for the sportswear industry?

Sportswear brands have the opportunity to tap into the lifestyle sneaker market by incorporating modern designs and materials.

What are the implications for the footwear industry?

The footwear industry can explore disruptive innovation by modernizing classic sneaker silhouettes with unique materials and patterns.

Chic Sneaker Collaborations : Italia Independent x adidas Originals Collection

Chic Sneaker Collaborations

Chunky Collaborative Fashionable Shoes Image 1

Chunky Collaborative Fashionable Shoes Image 2

Chunky Collaborative Fashionable Shoes Image 3

Chunky Collaborative Fashionable Shoes Image 4

Dynamic Collaborative Sporty Fashion Image 1

Dynamic Collaborative Sporty Fashion Image 2

The Italia Independent x adidas Originals Collection is Sporty and Fun

Michael Hemsworth — September 11, 2015 — Fashion

References: adidas & highsnobiety

Share on Facebook Share on Twitter Share on LinkedIn Share on Pinterest

Sneakers that aren't for training but designed for lifestyle are often crafted in a clunkier, less attractive fashion, but the Italia Independent x adidas Originals Collection looks to make waves by incorporating unexpected materials into footwear. Separated into two capsule collections including "DENIM" and "CROC," the Italia Independent x adidas Originals Collection looks to reinvent how we think about shoes oriented more towards the sidewalk than the running track.

Incorporating awesome features from both brands, the Italia Independent x adidas Originals Collection is almost like a modern take on classic sneakers; the silhouette of an adidas shoe with the contemporary cool patterning Italia Independent. Set to release sometime in the coming weeks, the Italia Independent x adidas Originals Collection is sure to delight those looking for a fresh pair for fall.

Trend Themes

Sneaker Collaborations — Collaborations between fashion and sportswear brands present opportunities for innovative designs and materials in footwear.
Lifestyle Sneakers — Shifting consumer preferences towards casual and lifestyle-focused footwear create room for innovative designs and materials.
Modernizing Classic Sneakers — Reinterpreting traditional sneaker silhouettes with contemporary patterns and materials allows for unique and disruptive offerings.

Industry Implications

Fashion — The fashion industry can leverage sneaker collaborations to create fresh and innovative footwear options.
Sportswear — Sportswear brands have the opportunity to tap into the lifestyle sneaker market by incorporating modern designs and materials.
Footwear — The footwear industry can explore disruptive innovation by modernizing classic sneaker silhouettes with unique materials and patterns.

4.2

Score

Popularity

Activity

Freshness