The Isla by Talulah Cruise 2013 ad campaign shows that a girl can still have fun doing sporty things and look good at the same time. Of course, when those activities include retro roller skates and bikes, it is not too much of a stretch to retaining one's femininity. If it was football or hockey a girl was dealing with, that would be a different story altogether.
Shot by photographer Steven Chee, the Isla by Talulah Cruise 2013 ad campaign is captured at Bondi Beach in Australia. It stars model Helena Vestergaard. The brunette beauty has been a mix of colorful prints with rompers, shorts and dresses. The pieces complement the beach setting perfectly. It will get people dreaming about summer.
What Makes This Trend Stand Out
- Sporty Fashion
- The trend of combining sporty looks with fashion creates an opportunity for clothing companies to develop innovative designs that are both comfortable and stylish.
- Retro Aesthetic
- With the rise of the retro aesthetic trend, businesses can offer vintage-inspired products that attract consumers who appreciate nostalgia and a throwback style
- Beachwear
- As beachwear continues to evolve, there is an opportunity for businesses to develop multi-functional beachwear that can be worn both in and out of the water to meet consumers' needs in a versatile way.
Sectors Adopting This
- Fashion
- Fashion companies should consider creating sporty lines that combine fashion and function to capitalise on the trend towards activewear as daily wear.
- Photography
- Photographers could look into shooting campaigns with retro aesthetics to meet the growing demand for vintage-inspired imagery that push for the inclusion of diversity, inclusivity and body positivity.
- Beach Accessories
- The trend towards multi-functional beachwear presents a disruptive opportunity for designers and manufacturers of beach accessories to create innovative, versatile products that meet the needs of modern beach-goers.
