Elevated Casual Menswear

The Isabel Marant Men's Fall 2018 Line Offers Refined Closet Staples

The Isabel Marant Men's Fall 2018 collection is Marant's second men's series, released parallel to the women's Étoile collection. The collection takes a cowboy-influenced approach, incorporating colorful checker patterns and sport-like references. The overarching goal of the men's lineup is to offer high-quality basic pieces that exude a simple, effortless comfort. Some notable pieces from the collection are the "chunky sleeveless plaid overshirt," which is in a yellow and black checkered detail, a denim jacket that has plaid sleeves, and knitted sweaters in a range of colors.

Although there is a lot of plaid detailing throughout the Isabel Marant Men's Fall 2018 line, there were some other detailed designs incorporated as well. This includes the bold zebra prints on some pieces and print-decorated bright red jeans.

Cowboy-influenced Menswear
Design and produce basic pieces with cowboy-inspired details, such as checkered patterns and sport-like references.
Bold Print Menswear
Integrate animal prints and colorful prints into basic menswear pieces.
Chunky Oversized Menswear
Explore chunky sleeveless overshirts and oversized denim jackets as staple menswear pieces.

Sectors Adopting This

Fashion and Apparel
Create elevated casual menswear garments that integrate unique elements for a refined feel.
Textile Manufacturing
Develop unique fabrics and print-decorated denim to incorporate into menswear designs.
Retail
Offer high-quality menswear basics with unique touches to appeal to customers seeking a simple yet elevated look.
SCORE
4.5 out of 10
GENDER
90% Men10% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 69%
Activity 58%
Freshness 8%