The Is Your Mom Getting Pampered infographic details spending habits and typical purchases made by consumers to celebrate Mother's day.
Listing men, young professionals and southern Americans as the biggest spenders, the graphic created by Clarus Marketing Group and freeshipping.com says that the average American will spend about $152.52 on their 'Mas this May. The total amount spent by all Americans on Mother's Day rings in at a whopping $18.6 billion.
Most people haven't purchased a gift by the start of May, and for those who are stumped on a great present, the chart lists jewelry, spa days and flowers as some common purchases. According to the graphic, the spender's own Mom isn't the only one cashing in this May 13, with grandmothers, sisters and wives getting a piece of the pie as well.