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Mother Appreciation Day Charts

Is Your Mom Getting Pampered Infographic Details Spending Habits

— May 2, 2012 — Lifestyle
The Is Your Mom Getting Pampered infographic details spending habits and typical purchases made by consumers to celebrate Mother's day.

Listing men, young professionals and southern Americans as the biggest spenders, the graphic created by Clarus Marketing Group and freeshipping.com says that the average American will spend about $152.52 on their 'Mas this May. The total amount spent by all Americans on Mother's Day rings in at a whopping $18.6 billion.

Most people haven't purchased a gift by the start of May, and for those who are stumped on a great present, the chart lists jewelry, spa days and flowers as some common purchases. According to the graphic, the spender's own Mom isn't the only one cashing in this May 13, with grandmothers, sisters and wives getting a piece of the pie as well.
Trend Themes
1. Increased Spending on Mother's Day - Opportunity for businesses to offer unique and personalized gift options for consumers to celebrate Mother's Day.
2. Rise in Purchases of Jewelry, Spa Days, and Flowers - Disruptive innovation opportunity for companies to create innovative and sustainable products or experiences in the jewelry, spa, and floral industries.
3. Expanding Market for Mother's Day Gifts Beyond Mothers - Potential for businesses to target a broader audience by offering gift options for grandmothers, sisters, and wives during the Mother's Day season.
Industry Implications
1. Personalized Gift Industry - Opportunity for businesses to provide customizable and unique gift options for consumers looking to celebrate Mother's Day in a special way.
2. Jewelry Industry - Potential for companies in the jewelry industry to create innovative, affordable, and sustainable jewelry options for consumers looking to purchase gifts for Mother's Day.
3. Spa and Wellness Industry - Disruptive innovation opportunity for companies to develop new and enticing spa experiences or wellness packages for consumers wanting to pamper their moms on Mother's Day.
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