The iRiver's Mplayer was such a hit that they have now decided to bling them up with Swarovski to create the Mickey Mouse Mplayer Swarovski.
I still don't like it and think it looks a bit rubbish - but I have been informed it is spot on for the marketplace in Japan where this product is firmly aimed at teenage girls.
Implications - Gadgets are becoming just as much of an accessory as a necklace or a bracelet. Consumers are looking to accentuate their already stylish devices with customized cases and stickers. Brands and designers come up with custom looks that spice up MP3 players and cameras so that people feel like they have something truly unique to show off. It's a way of catering to the demand of personalization and customization.