Iris Apfel x H&M Celebrates the Tastemaker's 100th Birthday
Laura McQuarrie — May 2, 2022 — Fashion
References: about.hm & prnewswire
In celebration of her 100th birthday, style icon Iris Apfel collaborated on the Iris Apfel x H&M collection, which is eclectic, colorful, playful and deliberately over the top. The collection recently dropped and it shares the ideas that Apfel expresses with her own fashion, namely that "style and inspiration can come from anywhere and anyone, regardless of price."
The uniquely curated collection is a true celebration of individual style and it mixes and matches patterns, textures and silhouettes. In the Iris Apfel x H&M collection, fans will find pieces like a jacquard suit with peapod embroidery and pearl peas, a voluminous frilled tulle jacket and a tiered skirt and blouse set in a fitting iris flower print.
The uniquely curated collection is a true celebration of individual style and it mixes and matches patterns, textures and silhouettes. In the Iris Apfel x H&M collection, fans will find pieces like a jacquard suit with peapod embroidery and pearl peas, a voluminous frilled tulle jacket and a tiered skirt and blouse set in a fitting iris flower print.
Trend Themes
1. Eclectic Fashion - Collaborations combining diverse styles, patterns, and textures offer opportunities for unique and daring designs.
2. Celebrity Collaborations - Collaborations with famous figures give brands a chance to connect with new audiences and create limited edition hype.
3. Inclusivity and Diversity - Including designers of all ages, genders, and backgrounds allows brands to showcase a wider range of perspectives and styles.
Industry Implications
1. Fashion - Collaborations offer exciting opportunities for fashion brands to expand their product line and reach new customers.
2. Retail - Collaborations create limited edition products that generate hype and footfall in stores and online platforms.
3. Marketing - Celebrity collaborations generate free publicity and can help companies establish their brand as an innovator and trendsetter in the industry.
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