Over the last few days there has been a lot of talk surrounding the "iPhone Bendgate," and brands all over the world are piping up in response, whether it involves a product or service related to technology or not. The scandal involves claims of the iPhone 6 Plus warping, just from being placed in a pocket, or by applying a little force with your own two hands. In this case, the print ad for Zin Pilates and yoga pokes fun of the bending phone, noting that it's a skill rather than a fault.
The bendy fitness ad makes it seem like that even if something as unlikely as a rigid phone can bend, so can anyone who considers themselves to be as stiff as a board.
Key Themes Behind This Trend
- Phone Yoga Trend
- Opportunity to develop innovative yoga practices using smartphones as a key tool for flexibility and strength training.
- Brands Responding to Iphone Bendgate Trend
- Opportunity for brands to leverage the iPhone Bendgate scandal for creative marketing campaigns and product offerings.
- Humor in Advertising Trend
- Opportunity to incorporate humor and satire into advertising campaigns to create memorable and relatable content.
Where This Applies
- Fitness and Wellness Industry
- Opportunity to develop fitness apps and programs that combine yoga and smartphone usage for flexibility training.
- Marketing and Advertising Industry
- Opportunity for advertising agencies to create campaigns that tap into current trends and consumer conversations, like the iPhone Bendgate scandal.
- Technology Industry
- Opportunity for smartphone manufacturers to address the iPhone Bendgate issues and develop more durable and flexible phone designs.
