With the release of the Apple iPhone 6, it was a pretty big deal that the first person to get one in Australia accidentally dropped their new phone on live TV—but Reviveaphone purposefully had its iPhone 6 dropped into a bucket of beer.
Similarly, for the stunt, a guy was flown out to Australia in order to be one of the first to snag the new Apple product. The guy managed to bribe a couple already waiting in line for the phone, so that he could get it first. Then, the phone was taken home and as planned, dropped into a bucket of beer. Although this would be a nightmare for most people, Reviveaphone is a chemical solution that prevents the circuitry of a wet phone from being permanently damaged, so no harm was really done.