Rogers Lowers Prices in Canada
The iPhone 3G is showing Canada some love with lower data plans prices. Persistent Canadian consumers have convinced Rogers, the iPhone's official and only carrier in Canada, to bring their ridiculously high iPhone 3G plans down.
The 6GB data plan will cost $30 monthly with a 3-year contract, provided you subscribe before August 31st.
How did they do that? Through thousands of signatures on relief petitions.
The press release reads, "Effective July 11, and as a limited time promotional offer for customers who activate by August 31 on a three year contract, a data-only offering of 6GB of data for $30 per month is being made available that can be added to any in-market voice plan."
See our report on the petitions and some recent iPhone hotness:
The 6GB data plan will cost $30 monthly with a 3-year contract, provided you subscribe before August 31st.
How did they do that? Through thousands of signatures on relief petitions.
The press release reads, "Effective July 11, and as a limited time promotional offer for customers who activate by August 31 on a three year contract, a data-only offering of 6GB of data for $30 per month is being made available that can be added to any in-market voice plan."
See our report on the petitions and some recent iPhone hotness:
Trend Themes
1. Consumer Activism - The successful iPhone 3G protests in Canada have shown the power of persistent consumers in driving change and creating new data plans.
2. Petition-based Campaigns - Trends of using digital petitions to collect signatures for a cause is becoming popular among customers, which could lead to disruptive innovation opportunities for companies to engage with their customers.
3. Shift in Telecommunication Industry - The shift in Canadian telecommunication industry towards customer-centric policies like lowered data plan pricing shows the potential for disruption and competition in the industry.
Industry Implications
1. Telecommunications Industry - The telecommunications industry could benefit from innovating and rethinking customer engagement strategies to take advantage of consumer activism and differentiation in pricing plans.
2. Digital Marketing Industry - The digital marketing industry could help companies innovate by creating more effective and targeted digital petitions to mobilize customers to raise their voices and affect change.
3. Consumer Electronics Industry - The consumer electronics industry has the potential to benefit from a shift towards more customer-centric pricing policies and greater competition in the industry, which could help companies innovate and differentiate themselves from their competitors.
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