Tuck-Away Toilets

The Iota Folding Toilet Curls Upright When it Flushes to Save Space and Water

The Iota Folding Toilet is a space-saving design that also uses less water, which makes it efficient on at least two important levels. Made with smaller washrooms in mind, it curls up against the wall like a mollusk shell when it is being flushed. It can only be surmised that the Iota Folding Toilet takes advantage of gravity to rid itself of its content since it only uses 2.5 liters of water a flush.

Designed by Gareth Humphreys and Elliot Whiteley as their final year project at the University of Huddersfield, the Iota Folding Toilet boasts a rimless construction and a built-in U-bend that disengages from the waste pipe while still maintaining an air tight seal.

Space-saving Toilets
Opportunity for innovation in designing toilets that take up less space without sacrificing functionality.
Water-saving Fixtures
Innovative ideas for reducing water usage in restroom facilities, including through the use of innovative toilets like the Iota Folding Toilet.
Rimless Toilet Design
There is an opportunity to create more hygienic restroom environments by designing toilets without the traditional rim around the bowl.

Industries Being Reshaped

Bathroom Fixtures
Companies that manufacture and sell bathroom fixtures can explore ways to incorporate space-saving and water-saving features into their products.
Real Estate
With the growing trend towards smaller living spaces, innovative toilet designs such as the Iota Folding Toilet may be particularly attractive to those in the real estate industry.
Sustainable Design
The development of more environmentally friendly bathroom fixtures, such as the Iota Folding Toilet, is an opportunity for companies that specialize in sustainable design and green technologies.
SCORE
5.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 53%
Activity 95%
Freshness 8%

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