Similar to Apple's 'Do Not Disturb' feature, the iOS 9.3 update will feature a 'Night Shift' mode which helps improve the user's sleep. With an array of studies indicating that emitted light from a smartphone can negatively effect sleep, this new feature will battle against bright light by offering a calming substitute.
It has been reported multiple times that a smartphone light can alter the body's circadian rhythm. When enabled, the 'Night Shift' mode will automatically reduce the blue light in the user's phone display and replace it with warmer colors in the spectrum. In the morning, the display screen will automatically return to its usual temperature color, mimicking natural daylight.
Though the iOS 9.3 update is sent to all apple devices, the 'Night Shift' will be limited to products that have a 64-bit processor.
What's Driving This Trend
- Sleep-enhancing Smartphone Features
- Disruptive innovation opportunity: Develop smartphone features that actively improve users' sleep patterns.
- Reduction of Emitted Light From Smartphones
- Disruptive innovation opportunity: Create technologies that minimize the negative impact of smartphone light on users' sleep.
- Automatic Display Adjustment for Sleep Improvement
- Disruptive innovation opportunity: Design devices that automatically adjust display colors to mimic natural daylight for better sleep.
Who This Affects Most
- Technology
- Disruptive innovation opportunity: Innovate new technologies that improve sleep quality through smartphone features.
- Healthcare
- Disruptive innovation opportunity: Develop products that leverage smartphone features to address sleep-related health issues.
- Consumer Electronics
- Disruptive innovation opportunity: Create innovative consumer electronics that prioritize sleep improvement through display adjustments.
