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The IOPE Air Cushion Proves It's Applicable Without Gravity

 - Jul 10, 2015
References: & adweek
Korean agency Innored proves that beauty can be pretty badass, with this zero gravity makeup stunt promoting the IOPE Air Cushion. A brave Korean woman volunteered to apply the stuff while inside a giant plane nosediving towards the earth, leaving her entirely weightless in the process.

While there is very little correlation between cosmetics and gravity (as in, I doubt that any woman has ever considered the implications of applying her concealer without it), the stunt is nonetheless very impressive.

Along with wow viewers, the commercial also seeks to prove that Korean women are not as "naturally beautiful" as many might assume, but actually do rely on products such as the IOPE Air cushion for full, professional-looking coverage in a fraction of the time.