The Interactive Smartphone Map -- developed by The Atlantic magazine with data from the U.S. Census -- lets you test out the generalizations about device owners you've always maintained. Are iPhone owners really the affluent Valley girls you assumed? Do all basement-bound nerds buy Androids?
Much to the delight of marketing agencies and advertisers, the project lets you overlay demographic details onto a map of the United States whose colors are based on device popularity. As you navigate the mini-game, some very intriguing information begins to emerge. For example, BlackBerry users are considerably younger and live in less urban places than you'd imagine -- according to the Interactive Smartphone Map, they're all in Wisconsin.
As a young, Android-owning, city-dwelling minority member, the map suggests that Arizona and Georgia are the places where my kinfolk congregate. I'll let my Motorola Blur map out the trip!
What's Driving This Trend
- Mobile Demographic Mapping
- The trend of using mobile demographic data for customization and targeting.
- Consumer Segmentation by Smartphone Ownership
- The trend of dividing customers into segments based on their smartphone brand and demographic information.
- Location-based Targeting
- The trend of using location data to target advertising and promotions to consumers based on their geographic location.
Who This Affects Most
- Market Research
- Market research firms can use this tool to provide clients with more detailed and precise targeting of consumers.
- Mobile Advertising
- The mobile advertising industry can leverage this trend to create personalized and location-specific advertising campaigns for different smartphone users.
- Smartphone Manufacturing
- Smartphone manufacturers can tailor product offerings and marketing strategies based on the trends and data provided by this tool.
