Mu Young Creative in Brazil have created this advergame for Chevrolet called Prisma Test Life. The games takes the user through a series of obstacles that they must overcome using the benefits of the car. The game is fun to play, but the obvious high production values that were put into this idea tend to overshadow the concept itself.
Implications - Interactive advertisements are a great way to get consumers really interested in a product. By getting them to actively participate with the ad will create a lasting impression and implant not only the specific product but the whole brand into their minds. Any company could benefit by engaging their target market through interactive marketing.