Last month, Fiat won best in show for the interactive category of the One Show with AKQA’s 'Eco Drive.'
Fiat's Eco Drive app allows its drivers to plug in a USB into their car while driving. The USB collects data analysis of the driving activity and lets Fiat drivers upload it onto their computers.
The point of this neat Fiat Eco Drive app is to teach its drivers how to drive more economically by helping them save on emissions, fuel and maintenance.
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