Edgy Denim Rooftop Editorials

This InStyle UK June 2013 Shoot Features Model Caroline Mead

This InStyle UK June 2013 editorial called 'Dark Stars' is all about showcasing an edgy and care-free fashion style. If you simply feel like relaxing on a rooftop or outdoor patio with your friends, then this chic fashion editorial will give you some great tips on how to look sophisticated yet casual.

This creative shoot features model Caroline Mead dressed in dark and monochromatic clothing styles while perched on a rooftop. Mead is wearing a combination of dark denim ensembles, from sleek pencil skirts to knee-length coats and high-waisted jeans. While denim is often the type of clothing that when worn as an entire outfit is regarded as faux-pas, but this InStyle UK June 2013 editorial showcases that you can rock your denim pieces in an edgy and stylish manner, making you ready for any summertime outing or get together.

Monochromatic Fashion
Opportunity for fashion brands to explore more monochromatic denim looks for their upcoming collections
Outdoor Fashion
Opportunity for fashion brands to focus on designing fashion items that cater to outdoor events and get-togethers
Casual-chic Style
Opportunity for fashion brands to market and promote a more relaxed and care-free fashion style for their target consumers

Where This Applies

Fashion Industry
The fashion industry can capitalize on the trends of monochromatic fashion, outdoor fashion, and casual-chic style
Textile Industry
The textile industry can explore new denim designs and fabrications that will cater to the needs of the fashion industry's evolving demands
Outdoor Industry
The outdoor industry can offer more apparel and accessories that combine fashion and functionality for outdoor events and activities
SCORE
1.9 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 41%
Activity 7%
Freshness 8%