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Saving E-Stories For Later

InstaPaper

— January 31, 2008 — Pop Culture
Here's something to make Trend Hunting so much easier. If you're like me, you probably have several websites open on your screen; articles you want to read, but just don't have the time right now. Sometimes I'll have up to 25 tabs going at once, causing my computer to slow down or Firefox to crash. Today, however, I found Instapaper, and I think it may just be one the best Trend Hunting tools I've found to date.

Instead of having dozens of screens open, pasting URLs into a word documenting or book marking each one (you know you'll never go back) Instapaper keeps track of them for you. Unlike your browser's regular bookmarks, you can access them from anywhere and it is just too easy to do.

Best of all, it doesn't requite giving out your email address or remembering a password.

All you have to do is go to Instapaper.com, choose a login name and drag the icon to the top of your tool bar. Then, next time you come across a site you really want to check out, or an article you want to read once you have a bit more time, just hit the "Read Later" icon in your tool bar and it will index it for you.

To access again, just go to Intapaper and all your articles will be there waiting!

The site is so basic, and so easy. It doesn't have the clutter most sites do. This is awesome for Trend Hunters who surely know exactly what I mean about multiple tabs and windows!
Trend Themes
1. E-story Saving - The trend of saving online articles and websites for later reading is growing, offering opportunities for innovative platforms and tools.
2. Streamlined Bookmarking - The trend of simplifying and centralizing bookmarking activities is creating opportunities for disruptive platforms like Instapaper.
3. Cross-device Accessibility - The trend of accessing saved articles and websites from multiple devices is driving the development of user-friendly platforms like Instapaper.
Industry Implications
1. Online Content Aggregators - The online content aggregator industry can benefit from incorporating features like Instapaper's e-story saving and streamlined bookmarking to enhance user experience.
2. Web Browsers - Web browser companies have an opportunity to integrate built-in tools or partnerships with platforms like Instapaper to offer users convenient bookmarking and cross-device accessibility.
3. Digital Publishing - The digital publishing industry can explore partnerships with platforms like Instapaper to provide easier access to their publications and enhance reader engagement.
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