Encouraging Youth Activism

'Three Cups of Tea' by Greg Mortenson

Greg Mortenson’s story of building schools in Pakistan and Afghanistan, "Three Cups of Tea: One Man’s Journey to Change the World… One Child at a Time," has recently been released in a young-adult edition. The original adult book was a New York Times bestseller.

The new book is a shorter, simpler account of the events that inspired his life’s work. It also emphasizes the role of young people as important participants in the world. 

In the book, Mortenson’s 12-year-old daughter, Amira, describes experiences with her parents as well as what it is like to wait at home while her father travels: “My dad’s a peacemaker, and some people hate him or are jealous. He has been threatened to be killed,” she says.

This book promises to be a wonderful addition to young readers’ bookshelves.

Youth Activism
Opportunity to engage and empower young people to make a positive impact on the world.
Education in Developing Countries
Opening the door for innovative approaches to improving education in underprivileged areas.
Youth Authors and Storytelling
Creating opportunities for young people to share their stories and inspire others.

Industries Being Reshaped

Publishing
Disruptive potential in producing books that inspire and empower young readers.
Nonprofit Organizations
Opportunity for nonprofits to support and amplify youth activism and education initiatives.
Education Technology
Innovation in developing educational tools and platforms for students in developing countries.
SCORE
3.7 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 23%
Activity 81%
Freshness 8%