News giant CNN has decided to revamp their site, CNN.com to include more news in their site advertisements. Tommy Rickey will be head of the new â€œadvernewsmentâ€ department according to bbspot.com, who interviewed Rickey.
â€œWhile the website might be entirely ads and promotions for our television shows, we still have the ghostly soul of a news organization, and that will remain as long as I'm here,â€ Rickey was quoted.
So what are CNN's â€œinnovativeâ€ ideas?
The issue of global climate change was integrated into ads for GM's new plug-in hybrid car, for example. Also, "A recent flash ad we ran for Coca-Cola featured Condoleeza Rice handing Iraqi Prime Minister Nouri al-Maliki an icy cold Coke. It was informative and refreshing.â€
What is CNN gaining?
â€œIt'll be win-win for the advertisers and CNN. They can earn some revenue by placing news stories in their ads, and we'll get some legitimacy as a news organization,â€ according to Rickey.
According to the bbspot.com article, MSNBC and FoxNews are considering implementing the all-ad format on their sites a well.
Innovative News Placement in Ads
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- By: BiancaJul 31, 2007