thisisneverthat Spotlights its INFINIUM Fabric for the FW20 Season
References: intl.thisisneverthat & hypebeast
thisisneverthat unveils its latest collection designed with the brand's INFINIUM fabric for the Fall/Winter 2020 season. The entire capsule is full of collaborative GORE-TEX pieces and features 13 pieces in total. All of the weather resistant apparel is made up of the brand new GORE-TEX INFINIUM material that is both windproof and breathable.
The seasonal capsule boasts two puffer coats, five soft fleece designs, three bucket hats, and three pants to round it out. In terms of the color palette, the brand offers olive green or black for an earthy look. The most standout design in the collection are the puffer jackets that have two breast pockets, adjustable cuffs, and a hood. The new capsule is set to launch officially on October 23rd.
Image Credit: thisisneverthat
The seasonal capsule boasts two puffer coats, five soft fleece designs, three bucket hats, and three pants to round it out. In terms of the color palette, the brand offers olive green or black for an earthy look. The most standout design in the collection are the puffer jackets that have two breast pockets, adjustable cuffs, and a hood. The new capsule is set to launch officially on October 23rd.
Image Credit: thisisneverthat
Trend Themes
1. Windproof/breathable Winter Apparel - Opportunity to use the INFINIUM fabric to create durable and weather-resistant winter wear with improved breathability.
2. Collaborative Designs - Opportunity to collaborate with other brands and create unique pieces using the INFINIUM fabric.
3. Earth Tone Color Palettes - Opportunity to experiment with muted and natural color shades that reflect the earthy look offered by thisisneverthat's FW20 collection.
Industry Implications
1. Apparel Manufacturing - Manufacturers can incorporate the INFINIUM fabric into their winter apparel lines or collaborate with other brands.
2. Outdoor Gear Retail - Retailers specializing in outdoor gear can benefit from adding the INFINIUM fabric to their product offerings for customers in need of weather-resistant equipment.
3. Textile Manufacturing - Companies in the textile industry can develop variations of their own windproof and breathable fabrics that can compete with the INFINIUM material.
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