Job Koelewijn loves literature, and loves design. This is evident by his infinite-loop bookcase.
The infinite-loop bookcase is shaped in a race track style, and while it stores a finite number of books, it looks expansive. The style is a fun take on design, giving readers a quirky space for serious (and not so serious) books.
Implications - Some symbols, like the symbol for infinity, are so well-established in society that translating them into various products from an array of different industries is almost sure to work out well. Consumers appreciate the incorporation of these symbols because these symbols are familiar, and provide a sense of comfort and trust between consumer and company.