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The INDi Unzipped Infographic Tracks Jean Popularity

 - May 26, 2012
References: indicustom & coolinfographics
Detailing one of the world's most beloved fabrics, the INDi Unzipped infographic breaks down a product with an unmatched level of popularity.

Offering statistics about buyers, the market and the future of denim, this chart uses an unlikely subject for the infographic template. The graph is interesting because it sheds light on the fashion industry in general, suggesting that a customized market will soon take over in a big way. Focusing on US statistics, the infographic highlights states with the greatest number of denim-lovers. California has the highest rate of INDi buyers, to be exact. One of the more socially intriguing factoids from the graph is that 60% of people are wearing jeans to work, a definite shift from more traditional workwear in the past.

Though this is a marketing-motivated move on behalf of the INDi brand, this infographic is an interesting and predictive snapshot of the denim industry.