Grubhub announced that it will be removing fees for independent restaurants facing adverse effects due to the coronavirus. The company launched these efforts in collaboration with the mayors from Boston, Chicago, New York City, as well as San Francisco.
The Grubhub founder and CEO, Matt Maloney spoke about removing fees, "Independent restaurants are the lifeblood of our cities and feed our communities.” Maloney also stated that independent restaurants have been great partners for the foodservice, and the company will look to help them as needed.
This initiative will also be beneficial for Grubhub as independent restaurants fill over 80% of the orders on the food platform and ensuring these businesses remain open through the virus will help the company long term.
Image Credit: Shutterstock
What's Driving This Trend
- Elimination of Fees for Independent Restaurants
- Grubhub's move to remove fees for independent restaurants facing adverse effects due to the coronavirus presents a disruptive innovation opportunity for the food delivery industry.
- Collaboration with Mayors
- Grubhub's collaboration with mayors from major cities to support independent restaurants presents a disruptive innovation opportunity for the partnership and local government sectors.
- Long-term Support for Independent Restaurants
- Grubhub's commitment to helping independent restaurants stay open through the virus presents a disruptive innovation opportunity for the restaurant industry in terms of sustainable business models.
Who This Affects Most
- Food Delivery
- The elimination of fees for independent restaurants by Grubhub presents a disruptive innovation opportunity for the food delivery industry.
- Partnership
- Grubhub's collaboration with mayors to support independent restaurants presents a disruptive innovation opportunity for the partnership industry.
- Local Government
- Grubhub's collaboration with mayors to support independent restaurants presents a disruptive innovation opportunity for the local government sector.
