In this video for the In4mation and Vans summer collaboration, you'll see a lifestyle characterized by fun, the beach and a surfboard. The collection is fun-loving and free-spirited.
This collaboration is ingenious. The output is a creative collection of unique t-shirts with designs you cannot find anywhere else. In4mation and Vans is a very exciting team, and their video to show off the collection gives me summer-lovin' butterflies.
Implications - The American west coast has a deep resonance with young consumers because of the particular lifestyle that goes along with it. Young demographics are less preoccupied with buying a house and starting a family then their parents generation. Companies should consider this shift when branding themselves towards this group.