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Hipster Rooftop Editorials

Cult Factory's "In Rainbows" Series Features Festival-Ready Fashions

— April 12, 2016 — Fashion
Shot by photographer Jenna Burke, Cult Factory's 'In Rainbows' editorial captures the essence of youthful freedom with its whimsical angles. Utilizing bold styling in both set design and wardrobe, art director and stylist Christina Mannino creates a lively atmosphere that oozes with sensuous fun. Set atop a Williamsburg, Brooklyn rooftop, this photoshoot is a glimpse into the artful lifestyle of Millennial, hipster youth.

Modeled by DJ Christina Mannino and writer Laura Lane, this lifestyle editorial is a snapshot of a generation who values creativity and ingenuity. Styled in brazen and childlike ensembles -- including a see-through Mara Hoffman crochet dress and a rainbow striped one-piece -- this editorial also hints at New York City's mentality of endless youth.

Flower crowns allude to music festival vibes and only add to the free-spirited attitude of the image series. In Rainbows sets a flirty tone for summer and marries urban and bohemian elements seamlessly.
Trend Themes
1. Youthful Freedom - Opportunity for disruptive innovation by creating products and services that cater to the values and desires of the Millennial, hipster youth.
2. Whimsical Styling - Disruptive innovation potential lies in reimagining the fashion industry by incorporating bold and playful styling in both set design and wardrobe.
3. Artful Lifestyle - Innovation opportunity exists in developing experiences or products that tap into the artful lifestyle and creative mindset of the younger generation.
Industry Implications
1. Fashion - Opportunity for disruptive innovation in the fashion industry by creating trendy and unique clothing that captures the essence of youthful freedom and whimsical styling.
2. Music Festivals - Disruptive innovation potential in creating immersive experiences, fashion and accessories that cater to the free-spirited and fun-loving atmosphere of music festivals.
3. Urban Bohemian - Innovation opportunity exists in developing lifestyle products and services that blend urban and bohemian elements, appealing to individuals seeking a creative and artful lifestyle.
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