Cult Factory's "In Rainbows" Series Features Festival-Ready Fashions

 - Apr 12, 2016
References: cult-factory
Shot by photographer Jenna Burke, Cult Factory's 'In Rainbows' editorial captures the essence of youthful freedom with its whimsical angles. Utilizing bold styling in both set design and wardrobe, art director and stylist Christina Mannino creates a lively atmosphere that oozes with sensuous fun. Set atop a Williamsburg, Brooklyn rooftop, this photoshoot is a glimpse into the artful lifestyle of Millennial, hipster youth.

Modeled by DJ Christina Mannino and writer Laura Lane, this lifestyle editorial is a snapshot of a generation who values creativity and ingenuity. Styled in brazen and childlike ensembles -- including a see-through Mara Hoffman crochet dress and a rainbow striped one-piece -- this editorial also hints at New York City's mentality of endless youth.

Flower crowns allude to music festival vibes and only add to the free-spirited attitude of the image series. In Rainbows sets a flirty tone for summer and marries urban and bohemian elements seamlessly.