In Good Conscience is a personal care brand that's getting into body care products with a trio of body washes with all-natural fragrances. The new body care brand is devoted to getting people to "live each day in good conscience," all the while doing good for their communities and the world.
The Mandarin Rose, Rosemary Bergamot and Peppermint Sage body washes are clean and powered by naturally and sustainably derived ingredients like babassu oil.
In Good Conscience sets itself apart by using Black and minority-owned and led companies throughout its value chain process, including community banks, third-party logistics, co-manufacturers and marketing agencies. In Good Conscience founder Jerome Clark describes, "Our vision is to establish a brand that makes people feel good about the products they use in their daily self-care routine, but also in the fact that they are making a sustainable impact to under-resourced and underrepresented communities, just by taking their daily shower."
Key Themes Behind This Trend
- Sustainable Body Care
- Opportunity for personal care brands to use natural and sustainable ingredients and support under-resourced and underrepresented communities.
- Purpose-driven Products
- Opportunity for brands to promote a higher purpose and encourage consumers to make a positive impact on the world.
- Diversity and Inclusion in the Value Chain
- Opportunity for brands to work with Black and minority-owned and led companies throughout their value chain, supporting diversity and inclusion in the industry.
Where This Applies
- Personal Care
- Personal care brands can integrate sustainable and socially responsible practices into their business model to appeal to conscious consumers.
- Diversity, Equity, and Inclusion
- The use of Black and minority-owned and led companies in the value chain process can increase diversity, equity, and inclusion in multiple industries and promote social responsibility.
- Sustainability
- The use of sustainable and natural ingredients can be applied to various industries beyond personal care, from food to fashion, and encourage eco-friendly practices.
