The Net-a-Porter In Full Bloom photoshoot for The Edit put a noticeably realistic pastoral scene display. Model Amanda Wellsh was made to look much like a traditional rancher with the input and expertise of stylist Morgan Pilcher.
Pieced together by Pilcher were tiered floral dresses, army-inspired apparel and rustic outerwear items. These are ideal for settings such as this that include wooden gates and sprawling fields, though they can also apply to everyday wear.
Modern additions came of combat boots, dainty jewelry and high rise socks. Since these aren't commonly associated with farm dress, Pilcher introduced new approaches to outdoor apparel. Readers will as such gain an unusual take on this approach to modern countryside dress.
Why This Trend Is Growing
- Pastoral Realism
- Opportunity for fashion brands to incorporate realistic and functional rural clothing designs into their collections.
- Countryside Couture
- Opportunity for designers to fuse traditional farm attire with modern fashion elements and create new fashion trends.
- Rancher Chic
- Opportunity for retailers to market traditionally functional farm attire to urban fashion-conscious consumers as a new fashion statement.
Industries Being Reshaped
- Fashion Retail
- Retailers can capitalize on the trend by offering and marketing countryside-inspired attire that can be worn in urban settings.
- Fashion Design
- Designers can create new trends by fusing traditional farm attire with modern fashion elements and add new designs to their collections.
- Agriculture Apparel
- Agriculture apparel makers can take advantage of the trend by collaborating with fashion designers and retailers and bring their traditionally functional designs to the mainstream fashion market.
