The Illamasqua Once Collection for Fall 2014 embraces a feminine, fairy tale inspiration. The cosmetic range is made up of rose-hued blushes, bronzed gloss hues and sparkling nail varnishes that are fresh and whimsical.
This cosmetic collection is modeled by a crimson-haired beauty that poses in Victorian and princess-themed dresses. The model channels an other-worldly monarch in the series and is captured with dried leaves and flowers in her hair.
Overall, the latest Illamasqua Once Collection is timeless in its aesthetic and combines understated cosmetics with a hint of whimsy. Its products are stunning, sophisticated and youthful all at once. Its whimsical campaign mimics scenes from one's favorite childhood novels and captivates consumers with its striking imagery.
Why This Trend Is Growing
- Whimsical Cosmetics
- An opportunity for companies to create cosmetics with dreamy and fairy tale inspiration.
- Timeless Aesthetic
- An opportunity for companies to create a sophisticated, yet youthful product line with a classic style.
- Feminine Campaign
- An opportunity for companies to emulate fairy tale themes within their marketing tactics in order to woo nostalgic consumers.
Industries Being Reshaped
- Cosmetics
- As highlighted by the Illamasqua Once Collection, an opportunity for cosmetic brands to create a feminine and timeless line with a fairytale-inspired twist.
- Fashion
- An opportunity for fashion labels to create Victorian or princess-themed collections paired with whimsical makeup looks.
- Photography
- An opportunity for photographers to emulate fairy tale themes within their photography and possibly create their own respective collections of such art pieces.
