Ideas
Explore the world's #1 largest database of ideas and innovations, with over 400,000 inspiring examples.
Insights
Uncover major shifts and emerging opportunities with our exclusive PRO research.
Trend Reports
Discover why 750 brands rely on our AI-powered Trend Reports to get better, faster insights.
Newsletter
Join over 200,000 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.
Books
Join 20,000,000+ people getting better and faster with our New York Times Bestselling methods, best innovation books & keynote videos.
Dashboard
Get special access to premium content, topic tracking and customizable tools through our AI-powered Dashboard.
AI
Learn how the Trend Hunter harnesses the power of artificial intelligence.
Assessment
Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.
Overview
Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.
Keynotes & Workshops
Empower your team with the insights and frameworks they need to innovate better and faster.
Custom Research
Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.
Plans
Get started today with a free consultation, our self-serve tools, or a dedicated program.
Jeremy Gutsche
Ignite your event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.
Our Team of Futurists
Inspire your group with our most popular speakers on innovation, trends, change and futurism.
Contact
Get in touch to learn more, ask a question or submit a tip.
About Us
Learn more about Trend Hunter and how we accelerate innovation.
FAQ
Get answers to common questions about Trend Hunter.
Community
Stay on the cutting-edge with the help of the Trend Hunter community.
Team
Meet the team trusted by hundreds of leading businesses worldwide.
Jobs
Find opportunities to accelerate your career with the #1 Trend Firm.
Internships
Grow your professional skillset in an award-winning workplace.
News
Catch up on noteworthy Trend Hunter news and media mentions.
Join
Build a portfolio and put your trend-spotting abilities to the test.
Advertising
Supercharge your marketing by partnering with Trend Hunter.
Portfolio
Visit your public portfolio and browse your past articles.
Add a Trend
Write up an article and showcase your trend-spotting skills.
My Trends
Edit your articles and see how they stack up on the leaderboards.
Settings
Edit your profile, connect your social media accounts, and more.
Add a trend, customize your dashboard, or track topics.
Future Festival
World Summit
Learn why 97% of people rate it "the best innovation conference ever".
1-Day Innovation Events
Explore our 2019 tour dates and find the best city to inspire your team.
Custom Events
Bring Future Festival to your team or event with our custom programming.
Search our database of over 390,000 cutting edge ideas.

The Value of Non-Hierarchical Offices

Marketing Director at Ikon Arts Foundation, Linda Mateljan

— March 8, 2017 — Business
Ikon Arts Foundation is a relatively new organization that was established to engage with, support and experience Croatian creative Culture. Trend Hunter recently spoke to Linda Mateljan, the Marketing Director for the brand, about how she is able to focus on artistic creativity in her work.

How does your team generate great ideas? Do you have certain rituals to make creativity happen?

Our team is small and located in different cities around the world, so we have to be as flexible as possible. Each of our team members is constantly looking at the non-profit sector, as well as art, design and film landscapes for both gaps and inspiration.

I am a big believer that placing oneself in ‘a discomfort zone’ is a great way to generate ideas, as well as being open minded and having an insatiable curiosity. Much of our innovation comes from a ‘considered randomness’, which we are able to harness and transform into an actionable idea. However, we have that luxury being a small organization.

What are some barriers to innovation? How do you get around them?

In our case, distance is the greatest barrier. We aren’t able to bounce ideas off each other face to face, so digital communication tools and social media are indispensible. Whether it be sharing on our Pinterest board, tagging on Instagram or just simply using Google docs, without these tools, sharing ideas would be impossible for us.

From a broader perspective, I think most barriers today exist due to inflexible cultural norms and technological limitations. On the upside, shifts tend to occur gradually, we just have to work out which direction the shift is headed.

How do you identify trends? What resources does your team use to spot trends and insights?

Although there are many methodologies to this practice, each with their own merits, I’m a firm believer that personal engagement with the world at large is the most effective way to identify trends. From reading blogs and listening to podcasts, viewing exhibitions, attending interesting seminars and, of course, traveling to unique destinations. I push myself to consume beyond my usual scope of interest. Then it’s about connecting the dots, which is often intuitive, but is also aided by group brainstorming and other creative exercises.

Do you have specific rituals for resetting to be creative?

For myself, personally, I need to travel. At times to disconnect, to digitally detox, while other times to immerse myself in a different culture. Hiking in nature is also a fantastic way to clear the mind and reset.

Has there ever been an instance where another industry has influenced an innovation at your company?

We operate in the non-profit sector but really look to innovative brands and media companies for inspiration. For example, operating our digital presence as an online magazine has been a really effective way to promote the work of the creatives we support.

What are some examples of things you can do to create a culture of innovation?

I believe it is important to create a space where everyone understands that his or her ideas are important and valid. Within our organization, we have a flat hierarchy. We share ideas and inspiration. We all contribute our ideas as to how the organization and various projects we undertake should evolve
2.5
Score
Popularity
Activity
Freshness