The 'If I Die' Facebook application is morbidly smart. The application simply asks the user to record a message for loved ones to be released when he dies in real life. Once recorded, he is asked to select a few trusted friends to be responsible and make sure the video sees the light.
The application has been making a splash around the web with its paperless campaign. The campaign uses check-in services such as FourSquare and calls the user, warning her that death can happen at any time.
Without paying a dime for advertising, the 'If I Die' application has received much media coverage. The application itself may be morbid, but with its location-stalking campaign, it has gained an 800% increase in users.