Avant-Garde Hair Designs

The 'I+D+i' Editorial by X-Pression Studio Experiments with Various Hues

The craze of mixing unconventional colors in cosmetics and fashion manifests into hair with the I+d+i editorial by X-pression.

The Madrid-based creative salon is creating avant-garde hair styles that are subtlety styled into spectacular collections. More specifically, the 'I+d+i' editorial is named according to abbreviation for the Spanish words: Research, Development and Innovation.

Its mantra of three modernist values translates into the images created in the photo series. Lensed by Gustavo Lopez Mañas, the styles are a show of playful color and style tendencies. Featured are sleek straight locks with script, a cotton candy-hued blue bob with frizz, and what the studio calls 'baille color'.

With its scissors tailoring exquisite 'dos, X-pression is definitely at the cutting edge of hair fashion.

Unconventional Hair Colors
Opportunity for cosmetic and fashion brands to develop innovative products and techniques for creating unique and vibrant hair colors.
Avant-garde Hair Styling
Potential for hair salons and stylists to push the boundaries of traditional hairstyling and create bold, experimental looks that challenge conventional beauty standards.
Playful Color and Style Tendencies
Demand for hairstyling services that incorporate playful colors and whimsical styles, opening up opportunities for trendy salons to cater to this niche market.

Sectors Adopting This

Cosmetics
Innovative cosmetics companies can explore the development of new hair color products that cater to the growing demand for unconventional and vibrant hair shades.
Fashion
Fashion industry can collaborate with hairstylists and salons to incorporate avant-garde hairstyles into their runway shows and editorial shoots, creating visually striking, trend-setting looks.
Hair Salons
Hair salons can embrace the trend of playful color and style tendencies by offering services that cater to those who want to experiment with bold, unique hair colors and unconventional styles.
SCORE
6.2 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 88%
Activity 91%
Freshness 8%