Cultural Icon Retrospectives

The Icons in Virgine #1 Recreates Marilyn Monroe and Michael Jackson

The Icons in Virgine #1 is the sort of editorial pop culture fans will go bonkers over. It channels style heavyweights like Grace Jones, the Beatles, Audrey Hepburn, Michael Jackson, Marilyn Monroe, Twiggy and Betty Boop.

An editorial like this one is quite an undertaking; it took a team of models and photographers to pull it off. The photographers for The Icons in Virgine #1 are Bjarne Jonasson, Ryan Yoon, Hugh Lippe, Tim Zaragoza, Sebastian Mader, David Schulze, Seiji Fujimori, Chek Wu, Rony Shram and Erik Swain; the models included Tiiu Kuik, Natalie Keyser and Iekeliene Stange.

Stylist Hissa Igarashi masterminded The Icons for Virgine #1 and did a masterful job in capturing the essence of each pop culture icon and modernizing his or her look. I particularly love the androgynous looks in which a female model was made over to look like a male icon.

Cultural Icon Retrospectives
Opportunity for fashion brands and photographers to recreate iconic looks and modernize them for a new generation.
Editorial Pop Culture
Potential for magazines and online platforms to create engaging content that channels iconic figures and captures the essence of their style.
Androgynous Transformations
Opportunity for stylists and models to challenge gender norms by transforming female models into male pop culture icons.

Who This Affects Most

Fashion
Fashion brands can leverage iconic looks to create innovative campaigns and products that appeal to nostalgic consumers.
Photography
Photographers can collaborate with magazines and brands to create visually striking imagery that pays homage to cultural icons.
Magazine Publishing
Magazines can tap into the popularity of cultural icons to create captivating editorial content that resonates with readers.
SCORE
4.7 out of 10
GENDER
30% Men70% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 78%
Activity 55%
Freshness 8%

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