The New Tommy Hilfiger Line Revisits the Brand's Iconic Pieces
Katherine Pendrill — October 22, 2015 — Fashion
The new capsule collection from Tommy Hilfiger revisits some of the brand's most iconic pieces. In the 90s, Tommy Hilfiger was the brand of choice for everyone from celebrities to high schoolers. This collection brings back some of the most popular designs from the company's archives.
The new capsule collection is part of a collaboration between Tommy Hilfiger and 'Mytheresa.com.' The collection consists of eight pieces, which are intended to resemble the brand's most popular 90s designs. As Hilfiger explains, "The mytheresa.com x Tommy re-edition collection revisits ‘90s nostalgia and celebrates iconic styles from our archives." While the collection revisits some of the brand's most iconic pieces, each item has been given a contemporary upgrade through the use of high-quality fabrics and modern silhouettes.
The capsule collection is perfect for consumers who are interested in adding a touch of nostalgia to their wardrobe.
The new capsule collection is part of a collaboration between Tommy Hilfiger and 'Mytheresa.com.' The collection consists of eight pieces, which are intended to resemble the brand's most popular 90s designs. As Hilfiger explains, "The mytheresa.com x Tommy re-edition collection revisits ‘90s nostalgia and celebrates iconic styles from our archives." While the collection revisits some of the brand's most iconic pieces, each item has been given a contemporary upgrade through the use of high-quality fabrics and modern silhouettes.
The capsule collection is perfect for consumers who are interested in adding a touch of nostalgia to their wardrobe.
Trend Themes
1. Nostalgic Fashion Revival - Brands can tap into the nostalgia trend by revisiting their iconic pieces and updating them with modern touches.
2. Collaborative Capsule Collections - Collaborating with online retailers allows brands to create limited edition collections that cater to consumer nostalgia and generate buzz.
3. Contemporary Nostalgia - The use of high-quality fabrics and modern silhouettes brings a contemporary twist to nostalgic fashion, appealing to a wider audience.
Industry Implications
1. Fashion - The fashion industry can leverage nostalgia by revisiting iconic designs and creating limited edition capsule collections, attracting both new and old customers.
2. Online Retail - Online retailers can tap into consumer nostalgia by collaborating with fashion brands to launch exclusive capsule collections, driving traffic and sales.
3. Textile Manufacturing - Manufacturers of high-quality fabrics can benefit from the demand for nostalgic fashion by partnering with brands to provide materials for contemporary updates of iconic designs.
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