Icica by Helen Furber is one stylish shoe line, and the Icica Concept Wedge above gives the collection a twist of the avant-garde. The shoe gained so much popularity that it won sponsorships from Studio Van der Graaf, Y-3 adidas and Natureally Organic Leather.
The Icica by Helen Furber concept wedge comes in white, cream and black. See a 3D animation of how these gorgeous shoes are made in the video above.
Implications - Modern consumers are constantly looking for ways to stand out among their peers. Products that feature a bolder aesthetic are appealing to those who want to make a statement with their purchases. Companies trying to increase their appeal could focus on this.