Sugary Kicks

ICE CREAM Sneakers Bring Dessert & Shoes Together at Last

For people with severe sweet teeth who are in love with sneakers, these shoes by ICE CREAM are right up their alley.

Covered in a tasty waffle pattern with a buttery goodness trim, these ICE CREAM shoes are a sugary dream come true.

The waffle pattern comes in an indigo blue, which is a distraction from the food aspect but the ICE CREAM kicks are still tasty looking. They will be available in Tokyo on August 1, 2009 at ICE CREAM stores.

Food-inspired Fashion
The trend of combining food and fashion opens up opportunities for collaborations between culinary and fashion industries.
Novelty Footwear
The demand for unique and attention-grabbing footwear creates opportunities for innovative shoe designs.
Branded Merchandise
The popularity of branded merchandise allows businesses to expand their reach by offering unique products related to their brand.

Who This Affects Most

Fashion
The fashion industry can explore collaborations with the food industry to create food-inspired clothing and accessories.
Footwear
The footwear industry can capitalize on the demand for novelty shoes by creating innovative designs that incorporate unique concepts.
Food and Beverage
The food and beverage industry can leverage branded merchandise to expand their brand presence beyond their core products.
SCORE
2.9 out of 10
GENDER
70% Men30% Women
MARKETTop markets: North America, Europe
GENERATION
  • Gen Alpha
  • Gen X
  • Gen Z (primary audience)
  • Millennial (primary audience)
POPULARITY
Popularity 17%
Activity 62%
Freshness 8%