As per usual, there is nothing "ugly" about the I Love Ugly Spring/Summer 2015 collection. The New Zealand-based brand introduced its latest offerings by way of a new editorial.
In recent seasons, the menswear company has gone through some subtle changes, placing a renewed emphasis on basic items and classic wardrobe staples. This directorial shift is very much reflected in the editorial.
Every garment, from t-shirts to slacks, looks totally effortless. It is the type of ease and wearability that many brands strive for, but ultimately fail to reach; an offhand, uncomplicated style that has gracefully matured into the I Love Ugly Spring/Summer 2015 collection.
Effortless Menswear Editorials
More Stats +/-
Luxuriously Uniformed Streetwear
Understated Utilitarian Apparel
Iconic Gentleman Campaigns
Nostalgic Normcore Fashions
Layered Stripe Editorials
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.