As per usual, there is nothing "ugly" about the I Love Ugly Spring/Summer 2015 collection. The New Zealand-based brand introduced its latest offerings by way of a new editorial.
In recent seasons, the menswear company has gone through some subtle changes, placing a renewed emphasis on basic items and classic wardrobe staples. This directorial shift is very much reflected in the editorial.
Every garment, from t-shirts to slacks, looks totally effortless. It is the type of ease and wearability that many brands strive for, but ultimately fail to reach; an offhand, uncomplicated style that has gracefully matured into the I Love Ugly Spring/Summer 2015 collection.