To celebrate 53 years of the Grammys the i-Gucci Grammy Watch was developed by Gucci's creative director Frida Giannini. This exclusive and illustrious digital watch has both the Gucci and the famous gramophone logo embedded throughout the watch.
The i-Gucci Grammy Watch features 18kt gold and is encrusted with 55 diamonds. The face of this watch is also unique and modern. The digital piece features dual time zone displays beneath a scratch-proof anti-reflective coating.
Implications - With the economic crisis slowly recovering, consumers are looking to invest in luxurious items they previously resisted. Companies that are looking to benefit from this should consider creating high-end products that will fit the needs of these consumers.