Performing Arts-Inspired Photoshoots

i-D Summer 2012 Editorial Stars a Dramatic Malgosia Bela

Raw and full of emotion, the i-D Summer 2012 editorial is inspired by the performing arts. Set on stage, backstage and in studio, this photoshoot explores the different facets of such performances as well as the performers while showcasing a dramatic mix of minimalist outfits and theatrical costumes.

Dancing in front of New York-based photographer Greg Kadel's lens, model Malgosia Bela taps into her artistic self to express a multitude of emotions and ideas through her movements. Styled by Havana Laffitte, the i-D Summer 2012 showcases stunning designs from such labels as Alexander McQueen, Balenciaga, Jil Sander and Louis Vuitton. The Polish beauty had her hair undone by Ward Stegerhoek and face powered by Lisa Houghton.

Performing Arts-inspired Photoshoots
Utilizing performing arts as an inspiration for photoshoots across various media platforms.
Emotional Photography
Capturing raw emotion in photography for various editorial and commercial initiatives
Minimalist Outfits
Incorporating simplicity in clothing during dramatic performing arts-themed shoots

Industries Being Reshaped

Fashion
Innovative use of performing arts to inspire fashion editorial photo shoots.
Photography
Creative utilization of various disciplines of performing arts to capture emotions in photography.
Performing Arts
Incorporating fashion sensibilities into theater productions inspired by the minimalist designs in the editorial.
SCORE
4.8 out of 10
GENDER
10% Men90% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 87%
Activity 49%
Freshness 8%

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