The Summer 2010 i-D ‘Meet Me At The Corner’ editorial brings the heat in a story of two strangers having a sexy one-night stand. What’s so special about this casually-styled shoot is that models Behati Prinsloo and Jamie Strachan are a real-life it-model couple—and you can tell.
The spread was photographed by Kayt Jones, styled by Pippa Vosper and features clothing exclusively from the online boutique, TheCorner.com
Check out the gallery for the Summer 2010 i-D ‘Meet Me At The Corner’ editorial above.
Key Themes Behind This Trend
- Real-life Coupletography
- Exploring the trend of using real-life couples in photographic shoots, creating a more authentic and relatable experience.
- Casually-styled Shoots
- The trend of capturing fashion editorials in a more relaxed and natural setting, appealing to audiences seeking authenticity.
- Online Boutique Exclusives
- The trend of featuring clothing exclusively from online boutiques in fashion editorials, showcasing the convenience and unique offerings of e-commerce.
Where This Applies
- Fashion
- Opportunities for fashion brands to incorporate real-life couples in their campaigns, offering a fresh and genuine perspective to consumers.
- Photography
- Disruptive innovation opportunity for photographers to experiment with more casual and relatable shoots, attracting clients looking for a unique visual style.
- E-commerce
- The rise of online boutiques presents opportunities for exclusive collaborations with fashion publications, increasing visibility and driving sales.
