In the I.D. Fall 2010 issue, Lindsey Wixson expresses several personalities, affirming that "playing a character is the best part of being a model." Each of these images features a different persona portrayed.
Photographer Emma Summerton captured Wixson in looks from Just Cavalli, Y-3 and D&G, styled by Edward Enninful. This animated spread from I.D. Fall 2010 shows how diverse in character a model must be in order to keep up with the different looks each season.
What's Driving This Trend
- Model Personalities
- Opportunities for modeling agencies to explore unique personal branding and multifaceted campaigns by showcasing models with diverse personas.
- Dynamic Styling
- Disruptive innovations in fashion industry towards personalized styling services that take into account the unique shapes, personalities, and preferences of the customers.
- Interactive Fashion Spreads
- Innovative fashion spreads featuring augmented reality technology that allows customers to try on clothes virtually and creates a personalized shopping experience.
Who This Affects Most
- Modeling Agencies
- Modeling agencies can disrupt the industry by exploring new ways to match models with brands based on their unique personalities and personal branding.
- Fashion Styling Services
- Fashion companies can create disruptive innovations through personalized styling services that offer customers tailored products and experiences based on their individual personalities and preferences.
- Fashion E-commerce
- Fashion e-commerce companies can use technology to create interactive fashion spreads featuring augmented reality technology that offers personalized shopping experiences and try-on options.
