What is the trend of model personalities?

Opportunities for modeling agencies to explore unique personal branding and multifaceted campaigns by showcasing models with diverse personas.

What is the trend of dynamic styling?

Disruptive innovations in fashion industry towards personalized styling services that take into account the unique shapes, personalities, and preferences of the customers.

What is the trend of interactive fashion spreads?

Innovative fashion spreads featuring augmented reality technology that allows customers to try on clothes virtually and creates a personalized shopping experience.

What are the implications for the modeling agencies industry?

Modeling agencies can disrupt the industry by exploring new ways to match models with brands based on their unique personalities and personal branding.

What are the implications for the fashion styling services industry?

Fashion companies can create disruptive innovations through personalized styling services that offer customers tailored products and experiences based on their individual personalities and preferences.

What are the implications for the fashion e-commerce industry?

Fashion e-commerce companies can use technology to create interactive fashion spreads featuring augmented reality technology that offers personalized shopping experiences and try-on options.

Shape-Shifting Spreads : I-D Fall 2010

Shape-Shifting Spreads

I.D. Fall 2010 Features a Model with Multiple Personalities

Vittoria Natarelli — October 15, 2010 — Pop Culture

References: id-mag & community.livejournal

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In the I.D. Fall 2010 issue, Lindsey Wixson expresses several personalities, affirming that "playing a character is the best part of being a model." Each of these images features a different persona portrayed.

Photographer Emma Summerton captured Wixson in looks from Just Cavalli, Y-3 and D&G, styled by Edward Enninful. This animated spread from I.D. Fall 2010 shows how diverse in character a model must be in order to keep up with the different looks each season.

Trend Themes

Model Personalities — Opportunities for modeling agencies to explore unique personal branding and multifaceted campaigns by showcasing models with diverse personas.
Dynamic Styling — Disruptive innovations in fashion industry towards personalized styling services that take into account the unique shapes, personalities, and preferences of the customers.
Interactive Fashion Spreads — Innovative fashion spreads featuring augmented reality technology that allows customers to try on clothes virtually and creates a personalized shopping experience.

Industry Implications

Modeling Agencies — Modeling agencies can disrupt the industry by exploring new ways to match models with brands based on their unique personalities and personal branding.
Fashion Styling Services — Fashion companies can create disruptive innovations through personalized styling services that offer customers tailored products and experiences based on their individual personalities and preferences.
Fashion E-commerce — Fashion e-commerce companies can use technology to create interactive fashion spreads featuring augmented reality technology that offers personalized shopping experiences and try-on options.

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